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  • 22Oct

    Multinational companies will want to reduce costs and maximise resources within a single, integrated structure. Things to consider when determining the best structure include:

    Political, economic and other factors affecting stability. If the operating environment is unstable, then the best solution may be to provide direct support.

    Resources: human, financial and so on.

    The purpose, size and complexity of the operation. Generally, the more sophisticated and complex the organisation, the more autonomy is required. But good communications between local operations and overseas headquarters are always important.

    Communicating. When building an international business, all those with a stake in the company, especially shareholders, providers of finance and employees, should be informed of what is happening, what the advantages are and what it means for them. Without an explanation, people often fear the worst. Without a convincing explanation, they worry that the management has not thought things through and may be making a strategic error.

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  • 07Oct
    debt issues, investments, loans Comments Off

    The first priority is to be clear about what your international strategy can and cannot achieve. There should also be clearly defined success criteria: many firms stage the implementation of their international expansion, only committing additional resources when initial objectives have been achieved. A helpful question to ask might be: “What level of achievement would be acceptable to the business, regardless of how the market is perceived?” Other questions include the following:

    • How does the international strategy help to achieve the overall aims of the organisation?
    • What are the priorities (cross-selling or improving service for existing customers, attracting new clients, attacking current or potential competitors, reducing costs, gaining information and experience, or something else)?
    • What are the options? For example, should the firm set up an overseas office or subsidiary, or would acquisition, a joint venture, franchising or licensing be better approaches?
    • Where are the potential pitfalls and how will the risk be managed?
    • Does the organisational structure need to be altered to take full advantage of the international operations? If so, how?

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